Content Strategy & Social Media Management
Catch the Wave - eSariSari WiFi
Client: Community Wireless & Power
Role: Brand & Content Strategist
Timeline: 2023 - 2025
Overview
Catch the Wave was a large-scale social impact and marketing campaign launched under Community Wireless to promote eSariSari WiFi, a program that empowers communities through accessible digital connectivity. The challenge was to communicate technology in a human, relatable way while aligning with national digital inclusion goals. Working with a creative team led by brand and content strategists, designers, and project leads, I contributed as a Content Strategist, shaping the campaign’s storytelling flow, social media direction, and messaging tone across multiple platforms.
Execution & Impact
Together with the team, we conceptualized and executed a full-fledged campaign that featured community ambassadors, advocacy storytelling, and local empowerment narratives. I helped develop storyboards, coordinate content rollout, and oversee creative consistency across voiceovers, visuals, and captions. The result was one of eSariSari’s most engaging initiatives, strengthening public recognition, community partnerships, and overall engagement across digital channels. Catch the Wave successfully positioned Community Wireless as a brand that not only provides connectivity but inspires real social impact through collaboration and purpose-driven storytelling.
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Anthony Lim
Make your business great with the right marketing.