Content Strategy & Social Media Management
Simply Select & Simply Select Yachts
Client: Simply Select Group
Role: Social Media Manager
Timeline: May 2024 - Feb 2025
Overview
Simply Select and Simply Select Yachts are sister brands that specialize in luxury travel and private yacht charters. I joined the team as a Social Media Manager, responsible for upholding the brands’ high-end digital presence and visual identity. The challenge was to maintain their reputation for elegance and exclusivity through consistent, aspirational content that mirrored the lifestyle of their ultra-luxury clientele.
Execution & Impact
I planned and curated a cohesive content calendar, produced luxury-themed reels and visuals, and coordinated with the creative team to ensure every post aligned with the brands’ refined tone and aesthetics. By developing uniform templates and storytelling formats, we strengthened the brands’ visual consistency and online appeal earning strong approval from the management team for the improved quality and cohesion of the social media feed.
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Anthony Lim
Make your business great with the right marketing.